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MeerTok
Project Type /
Content Creation
Role /
Social Creative
Agency /
VCCP
Introducing MeerTok - Compare the Market's ongoing TikTok venture targeting a new generation maturing into the insurance and utilities market. Leveraging the platform's fondness for characters and a lo-fi aesthetic, the iconic meerkat plush toys take centre stage on the channel.
Tasked with developing their first Christmas campaign on the platform, I guided the creative direction by introducing an advent-style door opening mechanism inspired by the ’12 days of Christmas’.
Given TikTok's love for music, especially parodies, this approach handed me a blank canvas for creative scripting and crafting engaging content for each day's unveiling. I was able to integrate hints about CTM perks such as 2-4-1 cinema tickets, Caffè Nero discounts, and a clever Easter egg unveiling a new family member, Carl the wombat.
